Vintage Wine Estates, Inc.

Tasting Room Lead - BR Cohn Winery

Job Locations US-CA-Glen Ellen
Tasting Room
Location : Name
BR Cohn Winery


Vintage Wine Estates is a collection of vintner family-owned winery estates and brands based in Santa Rosa, California. We are an industry leader across all sales channels and dedicated to providing wine consumers with a range of wine selections from $10 to $100 dollars. Vintage Wine Estates is a dynamic, growing organization seeking a Tasting Room Lead to join our BR Cohn Winery team. Customer service is central in our culture, with focus on both our external and our internal customers. We value individuals with an entrepreneurial spirit who enjoy working with a professional, results-driven team in a collaborative environment.


The Tasting Room Lead will be highly skilled at sales and guest service, balancing the delivery of a gracious experience for all guests with effective team leadership.




This position will work closely with the Manager to provide tasting room staff with guidance and leadership while also being the voice of the front-line team, vocalizing potential concerns when necessary.


  • Point of contact in Manager's absence
  • Lead by example and come to work with a service heart
  • Motivate team to meet and exceed goals
  • Update and make modifications to tasting menus when required
  • Notify Manager of maintenance issues and upkeep in tasting room
  • Maintain clear and open communication with Tasting Room Manager
  • Review reports and analyze data capture as needed
  • Responding to all emails and voicemails in a timely manner
  • Greet all visitors and pour wines for tasting
  • Create a memorable experience for guests
  • Sell wine and wine club memberships based on monthly goal
  • Describe wines and winery history; answer visitors’ questions about wines
  • Provide general tourist information
  • Assist with special events as needed
  • Represent winery at outside functions as needed
  • Acquire and maintain thorough knowledge of winery and its wines
  • Prepare food for wine pairings when necessary
  • Perform other duties as assigned by management
  • Must be able to work nights, weekends and holidays
  • All other duties as assigned


  • 3+ years’ experience in a sales and hospitality environment
  • Evidence of superior sales performance preferred
  • TIPS and CA Food Handler Certifications preferred, but not required
  • Proficiency in Microsoft Word, Excel, PowerPoint and POS systems
  • Must be capable of working independently while managing multiple tasks at once
  • Strong organizational, problem-solving, and analytical skills
  • Ability to manage priorities and workflow
  • Professional appearance and demeanor
  • Excellent customer service skills
  • Demonstrated ability to calculate figures and amounts such as discounts and percentages
  • Ability to understand and follow written and verbal instructions
  • Must share company values: integrity, respect, value creation, compliance, customer focus
  • Versatility, flexibility, and a willingness to work in an evolving environment with enthusiasm


  • A strong level of organizational skills
  • Knowledge of wines and wine production
  • Commitment to excellence and high standards
  • Excellent people management and customer service skills
  • Excellent verbal communication and presentation skills


  • Bilingual in Spanish and English, a plus. Not required. 


  • TIPS and CA Food Handler Certifications preferred, but not required 


  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position
  • Must be at least 21 years of age
  • Must be able to bend, squat, climb, push, stoop and crouch repeatedly
  • Must be able to stand and walk for extended periods as required by job duties
  • Must be able to lift up to 40 lbs on a regular basis
  • Coordinate multiple tasks simultaneously 

Vintage Wine Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital or veteran status, or any other legally protected status.


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