Cameron Hughes Wine was founded in 2001 as a family-run wine trading company, and was acquired by Vintage Wine Estates in 2017. Today, we continue to source luxury wines from top producers worldwide and sell these lots exclusively direct-to-consumer online. The company’s model is founded on a core belief - deliver great wines at affordable prices to everyone. We’ve been described as the “Warby Parker/Away Travel/Everlane of the wine industry.”
Our attitude has always been customer first, and our mission is producing and delivering exceptional wines and a superior customer experience at every step of the journey: Discovery, Acquisition, Retention, Resurrection, and beyond. We operate like a small startup, and our goal is to offer the most exciting workplace in the wine industry that enables truly exceptional talent to thrive.
The User Acquisition Manager at Cameron Hughes Wine has a key responsibility: acquire new customers.
He/she will design and execute new campaigns for our digital marketing efforts, and will manage and be accountable for Cameron Hughes’ presence in the digital advertising, social, and influencer ecosystems.
Most of the wine sold in the US is mass produced and purchased by customers from store shelves. The UA Manager’s job is to find these customers and convert them to chwine.com. Age, geography, income, hobbies, occupations, social cause alignment… there are countless potential cohorts out there to target and convert. The UA manager will identify, evaluate, test, and engage with new customers and bring them into the funnel via independent efforts as well as collaborative ones with external vendors and branded partnerships.